FAQs

FAQ
All About Our Ingredients
Toothpaste Questions
Deodorant & Antiperspirant Questions
Recyclable Tube Questions
Incubator Questions
Generic FAQs
All About Our Ingredients
What do we mean by naturally sourced?
This is what we an ingredient when it hasn’t changed much from how it occurs in the identified source material. An example of this is peppermint oil. The peppermint oil we use in our products has been removed and concentrated but it is otherwise much the same as it would be found in the peppermint leaves.
What do we mean by naturally derived?
Naturally derived ingredients have been modified from their original state through additional processing.  This is generally done to improve the ingredient’s safety or efficacy. An example of this is silica. In its natural state, silica would be too abrasive, so it goes through some processing to improve the ingredient’s safety.
What is our preparation process?
In reviewing ingredients for our products – whether naturally sourced or derived – we do consider the preparation processes involved. And it is our practice to only allow preparation processes which support our philosophy of human and environmental health, by working strictly with verified suppliers who agree to our code of conduct.
What are our ingredient processing standards?
With our Stewardship Model, we not only review the starting material(s), but also the processing steps used to obtain the ingredients we use in our products.
As examples we accept fermentation and saponification, but would not allow ethoxylation, propoxylation and quaternization.
What is not in our products?
See our full policy here.
What is fluoride? Why do you use it?
Fluoride is a naturally occurring mineral that’s widely recognized for its ability to prevent cavities and strengthen tooth enamel. In fact, it’s the only toothpaste ingredient approved by the U.S. Food and Drug Administration (FDA) to prevent cavities. The FDA recognizes three types of fluoride—sodium monofluorophosphate, sodium fluoride, and stannous fluoride—and sets standards for how much can be included in toothpaste. And if you’re not into fluoride, no worries. We offer fluoride-free options, so you can choose the best fit for your needs. We believe in giving you choices that work for you, and we trust that you’ll work with your dentist to figure out what’s best for your smile.
Do you use carrageenan in your products? If so, why do you use it?
Carrageenan is a natural, plant-based ingredient, derived from red seaweed, that we use to give our toothpaste just the right texture.
Learn more.
What is Sodium Laurel Sulfate? Why do you use it?
Curious about Sodium Lauryl Sulfate (SLS) in your toothpaste? Let’s break it down! Our SLS at Tom’s of Maine is a naturally derived ingredient from vegetables, and it helps keep oil-based and water-based ingredients mixed together perfectly. In our Tom’s of Maine natural toothpaste, it makes sure the ingredients are evenly dispersed while you brush, plus it helps rinse away food particles and debris easily.
You might have heard some myths about SLS, but here’s the truth: it has a long track record of being safe and effective. It’s often confused with Sodium Laureth Sulfate (SLES), but they’re not the same. The best part is we offer both SLS and SLS-free toothpaste options, so you can choose what works best for you. Find your perfect match and let’s make brushing better together!
What is aluminum? Why do you use it?
Aluminum is used in many antiperspirants as an active ingredient to help reduce sweating. It works by temporarily blocking pores, keeping you dry and fresh throughout the day. It’s the reason many antiperspirants are so effective at controlling sweat and odor. Learn more
here
. Those who do not wish to use an aluminum-containing underarm product can choose from our line of aluminum-free deodorant, which are designed to provide odor protection. Whether you choose an aluminum-based or aluminum-free product, you can trust us to have you covered. Your comfort and confidence are our priority!
What is in natural flavors?
You care about what goes into your products, and so do we! That’s why at Tom’s of Maine, we’re all about transparency, so you can make the best choices for you and your family. Our natural flavors and fragrances are made from a blend of extracts, oils, and other naturally sourced and derived  ingredients. And we now provide the full ingredient list of these flavors and fragrances down to the 100 parts per million (ppm) level in our products. It’s just one more way we’re putting you in the know so you can choose with confidence.
Do you use dairy in your products? If so, why do you use it?
At Tom’s of Maine, we’re proud to say that the majority of our products are vegan. We’ve worked hard to find plant-based alternatives for ingredients that are often made from animal sources. If you’re looking to avoid any animal ingredients, we recommend checking the ingredient list on the package or our website for clarity. We believe in offering options that cater to all kinds of needs, so you can choose what’s right for you. Learn more:
Do your deodorants contain propylene glycol?
You might notice that our deodorant base contains propylene glycol. But here’s the news: it’s not your typical version! We use plant-derived propylene glycol sourced from vegetable oils—not nonrenewable fossil fuels. It’s part of a special system of water-loving ingredients designed to help absorb moisture and keep you dry all day long. Check out the full details
here
Toothpaste Questions
Does natural toothpaste expire?
Yes, natural toothpaste can expire! While it’s packed with awesome ingredients, we don’t recommend using expired toothpaste, as its effectiveness may be reduced, and the ingredients may not perform as intended. At Tom’s of Maine, you’ll find an expiration date printed on the tube so keep an eye out!
Can adults use kids’ toothpaste?
Absolutely—adults can enjoy kids’ toothpaste too! Our natural
kids’ toothpaste
shares many of the same great ingredients as our adult versions — some with fluoride and some without but always with tasty flavors like our best-selling
Silly Strawberry
. If you’re asking can an adult use kids toothpaste and craving something different, give it a try. After all, a smile is a smile, no matter the flavor!
When should kids switch to adult toothpaste?
Is your child ready to move on from fruity or bubblegum toothpaste but not quite ready for those strong mint flavors? Try a gentle, subtle minty flavor that’s just a little more grown-up, without being overpowering. Consult your child’s dentist to ensure they’re using the correct type and amount of toothpaste. Let’s make that toothpaste transition smooth, easy, and fun!
What toothpaste is best for toddlers?
Proper brushing habits are key, so be sure to supervise your child and make it fun. And if your child is under 2, a quick chat with your dentist or doctor will help you make the best choice about which toothpaste to choose. Let’s get your little one on the path to healthy, happy teeth!
What toothpaste should I use for sensitive teeth?
Tom’s of Maine Rapid Relief for sensitive teeth
goes to work by actually blocking the pathways to sensitive tooth nerves. With a powerful blend of arginine and calcium carbonate that seals out the pain, Rapid Relief works at the source.
How can I make my teeth whiter naturally?
We all love a bright white smile, but it’s important to whiten teeth. Luckily, we’ve got the answer for how do I make my teeth whiter naturally. Tom’s of Maine Whiten + toothpastes are the perfect options for you. Choose from
Whiten Plus Deep Clean Whitening Toothpaste Peppermint
Whiten Plus Deep Clean Whitening Toothpaste Spearmint
or
Whiten Plus Coconut Oil Fluoride Free Toothpaste Gentle Mint.
Ready to smile brighter, naturally? Try these options today!
Is there a Tom’s toothpaste without mint flavor?
Not a fan of mint? No problem! At Tom’s of Maine, we’ve got many toothpastes without mint to make your brushing routine fresh and fun. How does Cinnamon Clove, Silly Strawberry, or Orange Mango sound? And even more great news—adults can totally enjoy our kids’ toothpaste too! Whatever your flavor preference, we’ve got the perfect option to keep your smile feeling great.
Is Tom’s toothpaste safe for children?
Tom’s of Maine toothpaste is safe for use as directed—plus, we offer natural fluoride and fluoride-free toothpastes made just for kids! A quick chat with your child’s dentist can help with which one is the best fit for your little one.
Why does Tom’s offer both fluoride and fluoride-free toothpaste?
We have always respected that no two individuals are alike, and there are a variety of reasons why an individual may choose to avoid an ingredient. When safe and practical, we have tried to provide options so people can select the product that is right for them. We have offered a choice of fluoride toothpaste and natural toothpaste without fluoride since the 1980s.
What does fluoride do in toothpaste?
Fluoride in toothpaste is a powerful ingredient working hard to prevent cavities. At Tom’s of Maine, we use sodium fluoride or sodium monofluorophosphate in our natural toothpastes with fluoride. But don’t worry, if you prefer a fluoride-free option, we’ve got that too! Whether you’re a fluoride fan or looking for a fluoride-free alternative, you can trust Tom’s of Maine to keep your smile looking great.
What are the benefits of natural toothpaste?
Tom’s of Maine natural toothpaste gives you the benefits of conventional toothpaste—without the artificial colors, flavors, or preservatives. Whether you’re looking for natural whitening, a fluoride option, or a fluoride-free formula, we’ve got it. You deserve to choose the ingredients you want (and avoid the ones you don’t). Tom’s of Maine makes it easy to pick what’s best for you!
What is natural toothpaste
Natural toothpaste focuses on natural goodness! At Tom’s of Maine, the ingredients and materials we select are core to our promise to make the world a better place – a promise we have tried to keep since 1970. Ingredients that are naturally sourced and derived. Formulas that are safe and effective and our packaging that strives to be responsible and sustainable. Learn more
here
.  Go natural and feel amazing!
What is vegan toothpaste?
Vegan toothpaste is made without any animal-derived ingredients.
Is Tom’s toothpaste packaging recyclable?
We’re excited to share that we’re constantly working to make our packaging more sustainable. For example, all our full-size toothpastes are now in a recyclable tube—a small but important step in our mission to send less waste to landfills.
But we’re not stopping there. We’re building momentum in our efforts to educate everyone about the new recyclable tubes, and we’re doing everything we can to make sure they’re easy to recycle. While some communities may not yet accept these tubes, we encourage you to check with your local recycling facilities to see if they do. We’re also working hard to increase our use of recycled plastic, like in our post-consumer recycled mouthwash bottles. Plus, we’re exploring innovative ways to deliver our natural products without plastic packaging at all!
While we work towards achieving this goal, discover how to recycle deodorant barrels, bottles and more with TerraCycle.
Learn more
My child ate toothpaste!! What do I do?
Our toothpaste is made for brushing, so it’s best not to swallow it. Don’t worry though—if a tiny bit gets swallowed by accident during brushing, it’s generally not harmful. But to be safe, always remember to spit out the toothpaste .
For young children, we recommend keeping an eye on their brushing session to make sure they’re using the right amount of toothpaste and not swallowing it. It’s all about making brushing a fun, healthy habit!
If more than used for brushing is accidentally swallowed , get medical help or right away (Poison Control Center)
Deodorant & Antiperspirant Questions
What is the difference between deodorant and antiperspirant?
Let’s talk about antiperspirant and deodorant – Great question! Antiperspirants contain aluminum salts to keep you dry, offering sweat and odor protection to keep you feeling fresh and confident. They ensure all-day freshness, especially for those who aren’t afraid to break a sweat! Deodorants, on the other hand, focus on keeping you smelling fresh. Tom’s of Maine stick deodorant is a breakthrough in odor and wetness protection, powered by naturally sourced and derived, moisture-locking ingredients that keep you feeling confident all day long.
How long does natural deodorant last?
Tom’s of Maine natural deodorants give you  24 hours of odor protection—perfect for staying fresh all day (and beyond)! Just check the label for the specifics on your product. Keep in mind, results can vary when it comes to how long  it takes for natural deodorant to work, depending on your unique body chemistry and other factors. And if our deodorant doesn’t quite hit the mark for you, don’t worry! Give us a at 1-800-FOR-TOMS, and we’d be happy to chat and help you find the perfect fit. We’re here for you!
How do antiperspirants work?
Great question! Our antiperspirants contain aluminum salts to keep you dry, offering 48 hours of sweat and odor protection to keep you feeling fresh and confident. They ensure all-day freshness, especially for those who aren’t afraid to break a sweat!
Does natural deodorant clog pores?
Tom’s of Maine aluminum-free deodorant does not contain aluminum and does not clog pores, giving you the natural protection you need.
At what age should a child start using deodorant?
If you’re a parent, you know every child is different! That goes for knowing when kids should start wearing deodorant, too. Some kids may need odor protection sooner than others because of their lifestyle, diet, body chemistry and other factors. Tom’s of Maine makes safe deodorant for kids in various formulas and scents; best of all, they’re natural! Explore our range of products to find the best children’s deodorant for your child’s needs.
Recyclable Tube Questions
Is Tom’s toothpaste packaging recyclable?
We’re excited to share that we’re constantly working to make our packaging more sustainable. For example, all our full-size toothpastes are now in a recyclable tube—a small but important step in our mission to send less waste to landfills.
But we’re not stopping there. We’re building momentum in our efforts to educate everyone about the new recyclable tubes, and we’re doing everything we can to make sure they’re easy to recycle. While some communities may not yet accept these tubes, we encourage you to check with your local recycling facilities to see if they do. We’re also working hard to increase our use of recycled plastic, like in our post-consumer recycled mouthwash bottles. Plus, we’re exploring innovative ways to deliver our natural products without plastic packaging at all!
While we work towards achieving this goal, discover how to recycle deodorant barrels, bottles and more with TerraCycle.
Learn more
What are you doing to increase the acceptability of your tubes at recycling facilities?
In 2019, we earned recognition for technical recyclability from the APR (Association of Plastic Recyclers), showing that tubes of the right design are compatible with the HDPE #2 container recycling process. We also tested the sortability of tubes in the lab as well as in the field at MRFs (sorting facilities); data from these efforts shows that our full size tubes are able to make it through to the container line successfully, and there is minimal mis-sorting.
Now that we’ve solved technical recyclability and proved compatibility with HDPE container recycling including sortability, we have been sharing the technology as well as the approach with tube suppliers, other brands, and any interested parties so that the transition to recyclable tubes can happen quickly, and recyclers can be confident that the tubes they receive are compatible. Because of this momentum, all major toothpaste brands have publicly committed to transition their tube portfolios by 2025, and a Squeeze Tube Design Guide is publicly available.
In addition to helping the industry transition their tubes, Tom’s, in partnership with the Colgate-Palmolive Company, is focused on working with the recycling community by sharing our work on compatibility of recyclable tubes within the current recycling system, and partnering with key third parties to turning “recyclable” into widely accepted and “recycled.”
A key collaborative effort we are funding is the
Journey to Recyclability
for Plastic Squeeze Tubes project, managed by our partner, Stina Inc. Anchored in the importance of avoiding contamination and improving the quality of recycled feedstock, this project is working through the critical elements needed for all tubes to be included in community lists of acceptable items in the recycling stream.
Another example of work we are contributing to is
The Pathway to Circularity: Recyclability Framework
with The Recycling Partnership, which is creating the Framework to define a clear set of criteria to help companies successfully navigate the recycling system, and take action to challenges, thereby making circularity tangible. We are active participants, having helped initiate the project, using tubes as a helpful case study, and are planning additional testing as the Framework protocols are agreed-upon by the Circularity Council driving the project.
Even with all of these efforts, however, during this transition phase your community may not yet accept tubes for recycling. Check locally.  Consumers should check with their local community programs to ensure that tubes are accepted.  We are proud to be the leaders in this space and our goal is to continue developing innovative science that creates products that are ultimately better for our planet.
Are the caps recyclable?
The caps are made of a different plastic than the tube; however, as with bottles, recyclers are used to dealing with caps made from a different resin and encourage replacing the cap to help prevent litter. We will continue to research conversion to an HDPE cap.
Why are some of your tubes recyclable while others aren’t?
The plan is for all of our full size tubes to be recyclable by the end of 2020 and our toothpastes will transition into the recyclable tube by sub-brand. During this transition, some of our toothpastes will be in the recyclable tube while others won’t have transitioned yet. Additionally, it will take time for other tube manufacturers to also make the transition. When in doubt, throw it out!
Is this also biodegradable?
Plastic is not designed to be biodegradable. The #2 HDPE plastic used in our tubes is designed to be “circular,” so that the material can be re-processed into new products and packaging.
Will you still partner with TerraCycle?
Yes, TerraCycle is still a partner with Tom’s of Maine to offer recycling for our smaller toothpaste tubes, toothpaste tubes that are not yet recyclable, toothbrushes, and for packaging we use for our other products that are not recyclable in municipal recycling programs. Participation is limited.
What problem is this solving? Isn’t plastic still terrible for the environment?
We are making our recyclable tube with #2 HDPE, which continues to have a strong recycling stream for packaging as well as other uses. It is also a common type of plastic used by other personal care and beauty brands, as well as home care and food brands, which is why we are collaborating with the broader industry, to include retailers.
At Tom’s of Maine, we have a commitment to lessen our product and packaging waste and improve recyclability of our packaging material as part of our Goodness Goals . We continue to work on ways to minimize the environmental impact that both our products and packaging have on our natural environment.
I don’t have recycling in my community. What options do I have?
Recycling practices vary by municipality and not all types of materials are accepted in all towns. If your town doesn’t accept #2 plastic, we encourage you to recycle your toothpaste tubes through
Terracycle
Incubator Questions
What is the Tom’s of Maine Incubator?
The impacts of climate change are a daily reality for many communities across the U.S., yet those hot the hardest are often underserved and underrepresented in the climate movement. Through this incubator program,Tom’s of Maine is investing in the next generation of underrepresented climate change leaders — providing resources and creating opportunities to elevate the voices of these emerging leaders and helping them scale solutions that will benefit all people.
What kind of support do Incubator members receive?
While specifics of the program may change from year to year, members of our first two cohorts received $20,000 in funding, mentorship support from climate-involved business and advocacy leaders, and multiple opportunities for training and peer-to-peer relationship building. Each of our Incubator members were environmental leaders before they joined the Incubator program, and we were also proud to amplify their work and voices where we could through our website and social media channels.
What kind of work have past Incubator members done?
While all of our past members have been united in a desire to make the world a better place, their areas of focus have been very different!  These have included empowering BIPOC women, girls and non-binary individuals to stand up for environmental justice,helping Gen Z build careers to fight climate change, helping people grow their connection with their food and community through gardening and driving awareness and engagement with ocean climate solutions.
What is the application process like?
While specifics of the program may change from year to year, past Incubator members completed an online form and submitted video entries detailing their work and what they would do with support from the Incubator program.  Five entrants were selected to receive support in our first two years.
When does the next application period open?
We are currently finalizing the details for year 3 of the Tom’s of Maine Incubator, so stay tuned!  Following us on social media is the best way to be informed when the next application period is open.
What can I do to support the Tom’s of Maine Incubator program?
Follow our past members and mentors on social media, and engage and amplify their content!  This is a great way to spread the word of the work being done by these incredible individuals, and to help share their vision for a better future.
Generic FAQs
Is Tom’s of Maine tested on animals?
No, we don’t test our products, ingredients, or formulas on animals. At Tom’s of Maine, we’re proud to create cruelty-free products you can feel good about.
Testing our natural products for safety and efficacy without the use of animals has been a central value for Tom’s of Maine from the beginning of our company in 1970. We can promise our commitment to no animal ingredients and no animal testing policies, and all of our standards for natural and sustainable ingredients, are part of the agreement with Colgate. They remain intact and unchanged. Join us in making a positive difference!
Are Tom’s of Maine products gluten free?
Yes! Tom’s of Maine products, like our natural deodorant and toothpaste, are proudly gluten-free. Our ingredients matter, and we believe that what we leave out is just as important as what we put in. Check out our
ingredient philosophy
that goes deeper into why we’re committed to offering only the finest for our customers. You deserve the best—choose Tom’s of Maine today!
Are Tom’s of Maine products vegan?
Most of Tom’s of Maine products are vegan! Want to be sure? Check the ingredient list on the package or our website to be sure and you’re good to go.
Where can I buy Tom’s of Maine products?
In addition to our direct to consumer store right here on our website, you can find Tom’s of Maine online and in stores nationwide! Whether you shop at Amazon, Costco, Target, Walmart, or Whole Foods, we’ve got you covered. Let’s get you what you need today!
Why should I choose Tom’s of Maine?
Tom’s of Maine started with a simple mission: two parents wanting to live a more natural life for their family. That same mission drives us today! We create natural personal care products that align with your family’s needs and values, like our toothpaste, mouthwash, deodorants, and soaps. All made with naturally sourced and derived ingredients and free from artificial flavors, fragrances, dyes, and preservatives.
But we don’t stop there—we stick to the high standards for performance, safety, and ingredient transparency. Plus, we stand by our products with a satisfaction guarantee. Proudly, we’re also a Certified B Corp, meaning we give back our time and profits to help serve our communities.
Ready to make a natural change for your family? You deserve products you can believe in—Tom’s of Maine is in your corner.
What is your donation policy?
At Tom’s of Maine, we believe business should do good, and we’re all about making a positive impact. That’s why we donate a portion of our time, money, and products to support healthy communities. Explore our
Giving Back
philosophy and see how we’re making a difference. Together, we can do more!
How do we collab?
We love hearing from passionate folks like you. Right now, we’re not actively exploring new partnerships, but we truly appreciate your interest.
Do you take donation/ sponsorship requests?
We’re genuinely inspired by the kindness and impact of so many, just like you. As you can imagine, we receive a ton of requests, and while we wish we could personally respond to everyone, it’s not always possible. Right now, we’re fortunate to have wonderful partners both locally in Maine and across the country, and at this time, we’re not seeking new products or monetary donation partners.
I hear you are owned by Colgate-Palmolive, when did that happen? What does that mean for Tom’s?
We’re proud to share that Tom’s of Maine is proudly still an independent, stand-alone subsidiary, right here in Maine! For the past 50 years, we’ve been doing things our way, and that’s not changing anytime soon. Our products, formulations, and ingredients are exactly what they’ve always been—natural,, and effective.
We’re committed to creating products free from artificial preservatives, sweeteners, and dyes. Plus, we continue to stand strong in our belief in cruelty-free practices, so no animal testing here. That’s the kind of goodness we’re passionate about!
Check out our mission and the values that guide us right
here
Do you have samples or coupons?
Thanks for reaching out! Right now, we don’t have any coupons or samples available, but don’t worry—there’s always something exciting happening. We encourage you to keep an eye on our website and social media for upcoming promotions and special offers.
We truly appreciate your support and are so grateful to have you as a valued Tom’s of Maine customer.
Are Tom’s of Maine ingredients organic?
At Tom’s of Maine, we’re all about making smart, intentional choices—just like you! We believe in the power of thoughtful ingredients, which is why we carefully select naturally-sourced and naturally-derived elements for our products. While we occasionally use organic ingredients, right now, none of our products are officially certified organic. But here’s the thing: we’re 100% transparent about what goes into every product, because you deserve to know. Your family’s health and well-being matter to us, and we’re committed to giving you the very best.
How do you select the ingredients used in Tom’s of Maine products?
At Tom’s of Maine, we’re all about finding and blending  naturally-sourced and naturally-derived ingredients—because you deserve the very best. How do we do it?. We carefully review every choice so you can feel great about what’s in your favorite products.